Sep 14 Views (910) Madden NFL 18

Madden NFL 18 Is The Long-Running Sports Franchise

Madden NFL 18 marks the series jumping to Frostbite for the first time while leaving its Ignite Engine behind. This opens the door for lifelike visuals, but more importantly, improved physics.


The long-running sports franchise, Madden, is changing better than expected this year. Sure, it's still Madden, but the latest is one of the best entries in the series yet. Fine-tuned and tight, Madden 18 is a stark-looking jumping off point for newcomers and perhaps a great relief for series vets. The game follows along with the actual, real-life season, using its Play Live Now feature to update the game as well as its commentary. Fans old and new may find this to be a Madden worth tagging along for.




EA Sports continues its multi-media support for Madden NFL 18, which launched in late August, with the spot, "This Is The Year," featuring Lynch, NBA stars James Harden and Chris Paul, plus a plethora of rappers and gamers who proclaim that it’s their turn to shine.


The spot supports distinct features in the new game, including "Longshot," Madden's first story mode; and playing Madden Ultimate Team with friends in MUT Squads. The "Longshot" story allows gamers to play as Devin Wade, a former Texas high school quarterback whose life led him away from pro football but who now is seeking a second chance to make the big show. Competition began Aug. 22 with the launch of EA Sports Madden NFL 18 G.O.A.T Edition for Xbox One and PlayStation4.


EA Sports uses the "This is the year" mantra as a different inspiration for different people. Also new this year, calling it a "landmark event" and describing it as the "largest competitive gaming commitment ever by a U.S. professional sports league," EA and the NFL have united to launch the Madden NFL Club Championship, a competitive gaming and eSports event within the second season of the Madden NFL Championship Series.


The Madden NFL Club Championship encompass all 32 NFL teams. This year's Madden NFL 18 Championship Series features the biggest prize pool to date, more than $1.15 million. EA Sports' strategy is to keep the marketing machine ramped up throughout the the year, with the opening of the NFL season a major tie-in.


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